With the boundaries between various arts and sporting activities blurring and merging the Seni show introduced the ‘Powersport’ Zone to reflect this growing crossover between the martial arts and health and fitness industry. The zone focuses on the combative athletes and aims to provide advice, interaction and products to complement their training and lifestyle.

An immediate hit, Powersport has become a tremendously popular zone at the Seni show and showcases alternative combative sports such Arm wrestling, strength and endurance events such as Strongman and Natural Bodybuilding, visitor challenges such as Dragan Challenge, Skipping, Bench Press and Pull Up Championships.

Powersport highlights the latest products and innovations from some of the leading companies in nutrition, fitness equipment, career recruitment, sports injuries and sports specific training concepts, as well as complementary therapies.

Talk with experts on the best products to complement your training regimes. Find out the best weights and fitness systems and products to use to advance your art or sport. Plus take advantage of the physio, complementary therapy and injury clinics and supplies that are on hand to supplement your training and ensure that your visit to the Powesport Zone gets you in peak condition for the rest of the Seni experience.

At Seni07 eight times Mr Olympia, Ronnie Coleman made guest appearances at the BSN stand and delighted fans by posing for photographs and signing autographs-all part of the inter-active Seni experience.

Watch this space for announcements of more big (in every sense!) Powerzone guest stars for Seni08.  
 
Powersport - for the extreme athlete in you!

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