Seni is the industry’s acknowledged meeting place, visited by thousands of dedicated martial artists exponents, instructors and enthusiasts and a melting pot for the entire industry to exchange ideas and discover the latest innovations, products, arts and services. Seni08 is Europe’s only live exhibition and festival dedicated to martial arts and combat sports. If you exhibited or attended Seni07 you will have experienced how successful the event has become and 08, being our 10th year, is set to be the biggest and best yet!

Split into six distinctly themed zones – ‘Classical Warrior’, ‘FightSport’, ‘PowerSport’, ‘Survival’, ‘Tournament’ and Olympic Youth - each of the zones delivers pro-active exciting feature events and talent to enable the show to appeal to the widest range of fighting art practitioners, visitors and enthusiasts.

The Seni show has come a long way since its first expo in 1999, staged at the NEC in Birmingham. At that time it was very much an exhibitor led event and more of a martial arts marketplace but the show rapidly outgrew its beginnings, however, and became far more ambitious. The exhibitors were still at the core but the ancillary sidelines became bigger, bolder, more adventurous and more inter-active, filling the weekend with numerous mini-showcases that would eventually develop into a full blown schedule of events.

Seni06 proved to be a landmark, with record crowds and Seni became recognised as the biggest martial arts expo worldwide, with a series of events that catered for all aspects of the martial arts, whilst spilling over into the health and fitness industry as well.

Seni07 continued the trend, moving to London and the superb ExCeL and the change saw increased levels of interest from international sources, including the World’s leading Mixed Martial Arts Organisation, the American based UFC (Ultimate Fighting Championships). The result saw Seni07 acknowledged as the most complete inter-active martial arts experience in the World, with over 10 feature arenas, 30+ live events, 30+ instructional seminars, 100's of demonstrations, 6 open championships and numerous challenges our visitors could get involved in.

Seni08 sees the return of The Fighting Film Festival and the tournament zone will double in size from 8 matted areas to 16! With 12 open championships planned across the 2 days the “European Open” is the largest group of tournaments worldwide.

To mark Seni’s 10th successful year and to celebrate the Beijing Olympics, Seni08 is set to be part of the Chinese governments ‘China Now’ festivities, so expect a subtle Chinese flavour running through the event.

Our aim as organisers is simple:- To ensure Seni continues to provide you the visitor with the industry's most groundbreaking live event and ultimate weekend out!

Malcolm Martin's Seni Adventure